Racism

Malaysia has always been well-known as a multicultural country in  terms of race, food, culture and clothing as well. We have in total of three different races , which consist of Malay, Chinese and Indian, living under one roof. It is a harmony country whereby everyone respects each other norms, race and culture. Everyone has it own races and religion to follow and obey. Gudeman (2002) stated that Malaysian have successful achieve its goal to established a multicultural society that composed of three different races that have three traditionally isolated and mutually distrustful cultural group. Therefore, it is important to know the limits and boundaries of every single races and religion in order to avoid conflict and further complications.

( Source by Ingrid's Notes)

Despite Malaysia is a harmony multicultural country, however there are still racism issue going around. Recently, Media Prima aired a Ramadan advertisement that has lead to a major disappointment to the citizen , especially to those non-Muslim citizen. In the article written by Yow (2011) mentioned that the advertisement was critiquing about how chinese act and behave during the Ramadan period. Stating that "Chinese" girl eats in the public, wearing revealing clothing and being loud and obnoxious during the Muslin fasting. No doubt, the advertisement have received much complains and critics from the citizen thus Media Prima had no choice but to immediately removed and take down the three Ramadan advertisement. It is crucial to know when to post and air such controversial subject like race at the right time with the right content. The China Papers (2011) indicates that situational context and cultural context have a profound impact on translating activities. The papers future elaborate that it is important because it plays a role in manifesting characters' status , identity and to understand the original texts in order to fit the expectation of the readers as well.

( Source by Issues)

Moreover, it is the truth that different culture perceived a subject differently. This is highly to related to the advertisement as well. I personally felt that, the advertisement have offended alot of chinese citizen in specifically. According to Foley (1997), the media itself is a social communication that have an enormous influence everywhere. Hence, the media should have considerate the consequences before putting out the advertisement this is because the mass media like television is a pervasive and powerful tool in shaping the behavior and attitude of the world.

(Source by Hornbill Unleashed)

In conclusion, race is a sensitive issue to touch on and to critic on as well. Therefore, it is important to respect everyone's race and religion so that the  world would be a better place.

References List

1.Gudeman.R.H, 2002, Multiculturalism in Malaysian : Individual Harmony, Group Tension, viewed on 6th November 2011, < http://digitalcommons.macalester.edu/cgi/viewcontent.cgi?article=1274&context=macintl&sei-redir=1&referer=http%3A%2F%2Fwww.google.com.my%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dmulticulturalism%2520in%2520malaysia%26source%3Dweb%26cd%3D2%26ved%3D0CCEQFjAB%26url%3Dhttp%253A%252F%252Fdigitalcommons.macalester.edu%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1274%2526context%253Dmacintl%26ei%3DdEi2Tq74GY_qrQe3hPDZAw%26usg%3DAFQjCNEHkS-u8XDX9AX3tgGbY39XRNHjyA#search=%22multiculturalism%20malaysia%22

2. The China Papers, 2011, The Influences of Situational Context and Cultural Context on English- Chinese Translation - A case study of Fu Donghua's Tanslation of Gone with the Wind, viewed on 6th November 2011, <http://mt.china-papers.com/2/?p=247980>

3. Foley. J. P, 1997, Ethical in Advertising, viewed on 6th November 2011, <http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html>